As a marketer, website owner (or business owner), there are many things to consider such as content, traffic generation, design, and the list literally goes on. In order to effectively show off the face of your hard work, you need to have a solid foundation; this is where choosing the right web host for your website comes in.
What is Web Hosting?
Web hosting is a service that enables you to effectively put your website on the internet.
These days, there are literally thousands of hosting companies to choose from and hundreds of different plans to consider. With all that noise, its easy to get overwhelmed and lost when choosing the right one for you.
From our own experience with building and managing hundreds of WordPress sites over the last decade, we’ve boiled it down to two hosting companies; Blue Host and WP Engine. I’m going to break these two down further and let you decide what may be the best option for your needs.
If you need help after reading this, feel free to send us a message and we’ll be glad to answer any questions or provide a suggestion.
Bluehost is an official WordPress recommended hosting provider and trusted by millions of sites now. With 24/7 tech support, automatic backups, free SSL certificate and more, they are the go-to for shared WordPress hosting.
Shared versus Managed WordPress Hosting
In order to decide which hosting company to choose, you need to have a basic understanding of the two most popular types of WordPress hosting – shared and managed.
Shared and managed hosting has its subtle differences, other than the cost consideration. We’ve worked extensively with both and it really does come down to what you need now and what you think you will need in the future.
Shared hosting is the most popular choice when finding a home for your website. This is mostly due to the ease of setup and low cost.
Why is it so cost effective? Your site essentially sits on a server with many, many other sites like yours – hence shared hosting. There is not much control as to which server your site resides on and any type of website, regardless if its WordPress or not, can be on a shared hosting plan.
One of the biggest drawbacks is speed. In some cases your site could load slower than usual depending on how many (sometimes all it takes is one bad apple) and what types of websites you are sharing a server with. There are great WordPress plugins such as W3 Total Cache that will help speed things up but overall managed hosting tends to be faster.
If you are just starting out, are budget conscious and don’t expect huge traffic from the get-go (which typically doesn’t happen overnight), shared hosting may be right for you.
Managed hosting is the more costly of the two, starting at $35/mo with WP Engine; but don’t let the cost scare you (think of it as an investment) though.
Managed WordPress hosting plans are specifically designed and optimized to house WordPress sites. If you are a serious startup, established business or consider speed and security a top priority then you should highly consider shelling out the extra money for your web hosting.
Managed hosting is different from shared hosting because of the additional “touches” your site gets. Your site may still sit on a server with other sites but you’ll get added performance tweaks.
In addition, there are tighter security parameters that will reduce hackers from entering your files and database. For WordPress specific sites, managed hosting will allow you to be hands free when it comes to core and plugin updates. Who should consider managed hosting? Those of you who want speed, more security and a consistent updated WordPress site.
DigiKane is proudly hosted by WP Engine.